OT_035: EECA Consumer Energy Monitor FY2025 review (Sept 2025)

Source

https://www.eeca.govt.nz/assets/EECA-Resources/Research-papers-guides/EECA-Consumer-Energy-Monitor-FY2025.pdf — original source (opens in a new tab; the file is not redistributed)

EECA Consumer Energy Monitor FY2025 review (Sept 2025)

Annual-aggregate survey deck — companion to the Q3 deck OT_026

EECA’s quarterly nationally-representative online survey of ~750 NZ adults; the FY2025 review (released Sept 2025) pools all four FY25 dips (n=3,085, fieldwork Sept 2024–Jun 2025). A 37-pp slide deck — several values are read off bar-chart data labels, and bases differ by question (n=3,085 total; n=2,957 grid-connected; n=886 off-peak shifters). The 9% solar-PV figure is a self-report multi-select, not a measured install count. Cite OT_026 for the per-household 8-action kWh/NZD savings table (unique to the Q3 deck); cite OT_035 for FY25 national rates, the energy-source mix, and the energy-hardship segmentation.

Summary

The EECA Consumer Energy Monitor: FY2025 review (released September 2025) is the annual-aggregate report of EECA’s quarterly nationally-representative survey of NZ adults on how they use, understand, and feel about household energy. It pools all four FY25 dips (n=3,085, fieldwork Sept 2024–Jun 2025) into a full-year picture: energy-source mix of NZ homes, off-peak plan penetration and appliance-level load-shifting, supplier-switching behaviour, awareness-vs-action gaps on efficiency actions, renewable-energy literacy, price expectations, and an energy-hardship segmentation of NZ households. It is the FY-level companion to the single-quarter Q3 deck already in the wiki (OT_026) and resolves research target RT_128. OT_035

Key claims

- claim: "EECA Consumer Energy Monitor is a quarterly nationally-representative (age, gender, region) online survey of ~750 NZ adults. The FY2025 review pools four FY25 dips — Dip 1 n=760, Dip 2 n=790, Dip 3 n=758, Dip 4 n=777 — for total n=3,085, fieldwork 16 Sept 2024–17 Jun 2025; released Sept 2025."
  source_location: "pp.1, 3"
- claim: "Only 33% of NZ households are on an off-peak electricity plan (39% aware but don't have one, 12% not aware/don't have, 16% don't know). Of those with a plan, 87% shift behaviour to use off-peak (46% a little, 42% a lot). Appliances shifted off-peak (n=886): clothes washer 66%, dishwasher 59%, clothes dryer 48%, heat pump 40%, hot water cylinder 27%, other electric heating 17%, EV charger 12%."
  source_location: "p.8"
- claim: "Only 14% of electricity users switched supplier in the past 12 months (gas 20%); 43% of electricity users shopped around (gas 41%). Electricity switch rate held 13–16% across FY25 while gas switching rose 14%→27%. Switchers skew younger (18–34: 20% elec / 26% gas) and urban; 'financially uncomfortable households are not exhibiting higher levels of shopping around or switching.'"
  source_location: "pp.10–11"
- claim: "Energy-source mix of NZ homes (multi-select): 93% electricity, 39% gas, 18% wood/biomass, 9% solar PV, 5% petrol/diesel generator, 3% coal, 2% wind. ~50% of homes run solely on electricity. Just under half of consumers spend NZD 101–200/month on electricity; half of gas users spend under NZD 100/month."
  source_location: "p.7"
- claim: "The average NZ adult is aware of 7.2 of 11 low-cost energy actions. Largest awareness-to-action conversion gaps: use appliances off-peak 26% done / 56% aware (47% conversion), use alternatives to driving 18% / 55% (34%), clean heat-pump filter 32% / 55% (58%). Highest-converting habitual actions: fill dishwasher/washer fully (88%) and close curtains at sunset (87%)."
  source_location: "p.16"
- claim: "52% of NZ consumers underestimate the renewable share of national electricity generation; only ~10% estimate it at 80%. 55% correctly identify electricity as lowest-carbon (38% incorrect/don't know). 83% expect electricity prices to rise in the next year (gas 75%, petrol/diesel 74%)."
  source_location: "pp.23, 30"
- claim: "Energy-hardship quadrant (n=2,957 grid-connected), crossing warm/cosy-vs-cold/draughty with worried/not-worried about lack of control over bills: 30% lower-risk, 25% warm-but-worried, 20% cold-but-not-worried, 25% greater-risk (cold/draughty + worried). The greater-risk group skews female (56%), financially uncomfortable (66%), households with children (46%), non-homeowners (45%), pre-1999 homes (62%)."
  source_location: "pp.35–36"

Neobiome Intelligence relevance

A behavioural/demand-side context source (not a model-cell input). Its NI value is in bounding assumptions and segmenting the pilot population.

Residential demand-side parameters (D01 / D05). Off-peak plan penetration of 33%, and the appliance-level shift rates (hot water cylinder 27%, heat pump 40%, EV charger only 12%), set realistic demand-response participation ceilings for PV+BESS sizing — do not assume universal load-shifting. The low 12% EV-charger off-peak shift is a constraint on treating EV fleets as flexible storage at community scale. The energy-source mix (93% electricity, 9% solar PV self-reported, 18% wood/biomass) anchors the “before” state for any self-sufficiency retrofit scenario. Consistent with the Q3 deck OT_026. OT_035

Behavioural ceiling / financial equity (I01). The energy-hardship quadrant (25% greater-risk, skewing renters / financially uncomfortable / pre-1999 homes) is the segmentation NI should use for sensitivity bands when pilot demographics tilt toward vulnerable households — the cold/draughty cut is more applicable to rural Lower Moutere than the national average. Static 14% supplier-switching, with financially uncomfortable households not shopping around more, supports the argument that individual market mechanisms under-serve those who would benefit most — a case for collective / community-scale procurement. OT_035

Caveats for NI use: national rates may not transfer cleanly to small rural Tasman communities; slide-deck bar-chart reads with question-varying bases; the 9% solar-PV figure is self-report (treat as indicative). This deck does not contain the per-household savings table — that is unique to OT_026.

Research targets

Documents to retrieve

  • (low) EECA Consumer Energy Monitor FY2026 review and subsequent annual aggregates, to extend the wave-on-wave trend series (successor to the now-resolved RT_128). Monitor at eeca.govt.nz/insights/.

Research gaps

  • The “national kWh/yr household demand by region” gap this deck cannot fill (it reports NZD/month spend bands, not metered kWh) is already met by RD_016 (EA EMI per-region consumption) — no new target.
  • (low) A regional / sub-national micro-cut of the Monitor (e.g. Nelson-Tasman / South Island) would calibrate the energy-hardship quadrant to the pilot; the published deck resolves only to broad regional skews. Likely needs a direct EECA microdata request.

Connections

Links to

Sources (2): OT_026 · RD_016