Source
https://www.ipsos.com/en-nz/ipsos-new-zealand-housing-monitor-2025 — original source (opens in a new tab; the file is not redistributed)
Summary
Ipsos Global Advisor Housing Monitor, NZ edition (Jan 2025). Online survey of n=1,001 NZ adults under 75; part of a 29-country wave (global n=22,279). Cross-tabulated by tenure (homeowners n=622, renters n=331). Covers housing satisfaction, affordability perceptions, government confidence, tenure preference, dwelling type preference, and cost concerns. Nationally representative sample, professional polling methodology — high reliability for attitudinal baselines. No academic peer review.
Key claims
- 73% of NZ adults happy with current housing situation (global avg 61%); 54% say NZ on wrong track for housing, only 31% right track OT_008
- 74% agree harder for their generation to buy/rent than parents’ generation; 81% of under-35s agree (global avg 67%) OT_008
- 83% of NZ renters want to own their home; 63% don’t believe they’ll ever be able to afford to buy OT_008
- 40% of NZ adults concerned about paying rent/mortgage now; 47% concerned in 12 months (renters: 49% now, 55% in 12 months) OT_008
- Biggest housing challenges: high property prices 51%, cost of renting 49%, rising build costs 32%, high interest rates 27%, not enough housing built 21% OT_008
- 79% support more homes being built; only 30% confident enough affordable homes will be built; 24% agree enough affordable housing is available locally OT_008
- Preferred dwelling type: 41% suburban detached, 23% rural detached, 12% inner-city detached, 12% inner-city apartment, 10% suburban apartment OT_008
- 61% agree too easy for landlords to take advantage of tenants (renters 69%, homeowners 56%) OT_008
- 60% disagree rising house prices are good for the country; 80% of renters say price rises are negative for them personally OT_008
Research targets
Research gaps
- [RT_065 — DONE → SUR_001] Crosscheck against the primary participant survey, done in the public survey: the community-interested sample is MORE housing-satisfied (~82%, 18/22) than this national sample (73%) — interest is values-driven (lifestyle/resilience/environment), not housing dissatisfaction. Affordability ranks high as a general concern in both but is not the primary draw to the concept.
Connections
Referenced by
SSI indicators (2): I01: Financial & Economic Self-Sufficiency · I07: Fulfilment of Basic Needs
EDT domains (1): D04: Sustainable Habitat & Building Technology