LIT_103: Braun & Clarke (2006) — the canonical 6-phase thematic-analysis method

Source

doi:10.1191/1478088706qp063oa — original publication (opens in a new tab; the file is not redistributed)

Summary

Braun and Clarke’s 2006 paper “Using thematic analysis in psychology” (Qualitative Research in Psychology 3(2):77-101) is the standard, most-cited methodological reference for thematic analysis (TA). Written by Virginia Braun (University of Auckland) and Victoria Clarke (University of the West of England), it sets out to fill what the authors describe as a gap: the absence of a paper that clearly outlines the theory, application and evaluation of TA in a way accessible to students and researchers new to qualitative work. It defines what thematic analysis is, locates it against other qualitative approaches, provides a concrete six-phase procedure for doing it, and discusses the analytic choices, pitfalls, advantages and disadvantages involved.

For the Neobiome project its role is narrow and methodological: it is the cited method behind the analysis of the project’s semi-structured participant interviews. The project uses the six-phase guide as the procedure for coding interview transcripts and building themes, and draws on the paper’s framing of TA as a flexible, theoretically-independent method to justify the analytic stance the project takes. It contributes no quantitative or domain data to the Neobiome Intelligence model.

Key thesis insights

  • A concrete six-phase procedure for doing thematic analysis (Table 1). The paper’s central contribution is a step-by-step guide: (1) familiarising yourself with your data — transcribing, reading and re-reading, noting initial ideas; (2) generating initial codes — coding interesting features systematically across the entire data set; (3) searching for themes — collating codes into potential themes; (4) reviewing themes — checking themes against the coded extracts and the whole data set, generating a thematic map; (5) defining and naming themes — refining the specifics and the overall story each theme tells; and (6) producing the report — final analysis and write-up, relating the analysis back to the research question and literature. This is the procedure the thesis follows to analyse its interview transcripts. LIT_103

  • Thematic analysis is a flexible method that is independent of any single theory or epistemology. The authors place TA among methods that are “essentially independent of theory and epistemology, and can be applied across a range of theoretical and epistemological approaches”; TA “is compatible with both essentialist and constructionist paradigms” (p. 78). Because it is not wedded to a pre-existing theoretical framework (unlike, e.g., IPA or grounded theory), it can be adapted to fit the research questions and data. This theoretical freedom is exactly why it suits a cross-domain, exploratory thesis, and it is the property the methodology chapter cites to justify the choice. LIT_103

  • A foundational method, but one that demands the analyst make choices explicit. Braun and Clarke argue TA “should be seen as a foundational method for qualitative analysis… the first qualitative method of analysis that researchers should learn” (p. 78). Its very flexibility, however, exposes it to the “anything goes” critique of qualitative research, so they stress that researchers must state their assumptions and decisions: inductive (data-driven, “bottom-up”) versus theoretical (analyst-driven, “top-down”) coding, and whether themes are identified at a semantic (explicit, surface) or latent (interpretative, underlying) level (pp. 83-84). Naming these choices is what makes a TA rigorous rather than merely “themes emerging.” LIT_103

  • The process is recursive, not linear. “Analysis is not a linear process of simply moving from one phase to the next. Instead, it is more [a] recursive process, where movement is back and forth as needed, throughout the phases” (p. 86). The thesis reflects this by treating coding and theme development as iterative passes over the transcripts rather than a single sequential sweep. LIT_103

Notes

  • Provenance / pagination caveat. The PDF held is the accepted-manuscript (postprint) version of the article, of the kind distributed through institutional repositories. Its text is identical in content to the published version of record and it reproduces the journal’s running headers and page numbers (77-101), but as a postprint its internal layout/pagination may differ from the publisher’s typeset article. Citation therefore uses the journal pagination — Qualitative Research in Psychology 3(2):77-101, DOI 10.1191/1478088706qp063oa — not the raw file’s own page positions. Page numbers given inline above are the journal page numbers as they appear in the copy’s headers.
  • Scope of read. Read verbatim: abstract, theoretical-positioning intro (pp. 77-79, 83-84) and the step-by-step method section including Table 1 (pp. 86-87). The worked examples, “what makes good thematic analysis” and pitfalls sections were skimmed only; a fuller read would be needed for the “15-point checklist for good TA” or the semantic/latent worked examples in detail.
  • Scope. This is a methods citation, not a source of model figures, and it contributes nothing to the Neobiome Intelligence calculation layer.

Connections

Referenced by

Concepts (1): Research Methodology